The Cotton On Group opened their 100th store in South Africa on Friday 30 May 2014 at the V&A Waterfront, Cape Town.
In celebration of the new store opening, Cotton On will be hosting a number of activities on Saturday June 7, with various giveaways, promotions and prizes up for grab with a live DJ to add to the vibe as well as a style by blogger activation. Customers who spend R500 or more will be given the opportunity to customise and print designs on basic tees at the Aussie inspired limited edition installation.
Cotton On will also be activating a new Instagram concept in South Africa, calling on consumers to share their best ON moment while in store, tagging @cottonon, #cottononVandA and including their t-shirt size in the ‘comments’ section. The most creative and inspiring moments will be judged in real time with each entry receiving an ‘insta custom print out’ when exiting the store and lucky winners will receive a fashion tee.